Canonical Tag: This is use for providing our website main URL like http, https, www, none www to search engine crawlers. It is use for solving canonincal issues.

*Canonical Issues: Canonical issues are duplicacy of the URL that means if your website opens with www, none www, http, https and do not redirect anyone called canonical issue.

*H1 Tag: Put inside the body section, according to search engine each and every page should have atleast one H1 tag with proper keywords.

Alt attribute: According to search engine each and every imgae should have a alt attribute it is use for alternative text for image file.

==========================================================================================================

Content Marketing: Each and every page should have unique content and atleast 250 words. Use some small paragraphs, use strong tag for highlighting keyword and make keyword density 1 to 2%. Do not use keyword stuffing and use 1 or 2 hyperlink(Anchor Tag) at the footer of the content.

W3 Validation: It provides your website sytex error or coding problem.

Server Activity

Sitemap: This is a list of pages on your website.

There are different type of sitemap:

  1. Sitemap.xml: This is a list of a page url, updation date, page priority and use for crawler.
  2. Sitemap.html: This is a list of page title and use for users.
  3. Sitemap.txt
  4. Sitemap.gz

Process of sitemap:

  1. Sitemap generator: write on google sitemap generator(Download the report)
  2. upload on server: Upload this file on Cpanel- file manager- public html(upload)
  3. Submitting sitemap to search console

*Robots.txt: It is use for disallowing/allowing any pages, folder and whole website for crawlers.

user-agent:*
disallow

Open a notepad-save as-Robots

Conditions:

  1. if you want to allow whole website for all search engine crawlers.

user-agent:*
allow:/

OR

user-agent:*
disallow:

  1. If you want to block whole website for all search engine crawlers.

user-agent:*
disallow:/

  1. If you want to block whole website only for google.

user-agent:googlebot
disallow:/

  1. If you want to block any folder for all search engine crawlers.

user-agent:*
disallow:/folder name/

  1. If you want to block any files for all search engine crawlers.

user-agent:*
disallow:/file name

upload this notepad on server(Robots.txt file on server/Cpanel/file manager/public html)

=================================================================================================

Custom 404: Custom 404 use for sending user from non existing page to existing page. 404 is a page not found error. It is also save as 404.shtml

301 Redirect: It is use for automatic redirect one URL to another URL’s, One page to another pages, one folder to another folder like http to https, none www to www. It also called move permanently.

.htaccess file

RewriteEngine On
RewriteCond %{HTTPS} !on

RewriteRule (.*) https://%{HTTP_HOST}%{REQUEST_URI}