Digital Marketing Course Curriculum

Overview of Advance Digital Marketing

  • What is marketing and digital marketing?
  • Understanding Marketing and Digital Marketing Process?

Website Creation 

  • Introduction to Web Technologies
  • Careers in Web Technologies and Job Roles
  • Roles How the Website Works?
  • Client and Server Scripting Languages
  • Difference between a Web Designer and Web Developer
  • Types of Websites (Static and Dynamic Websites)
  • Responsive design and layout

HTML  

  • Introduction to HTML
  • What’s new in HTML

WordPress 

  • About CMS and creating website in WordPress
  • WordPress Installation
  • Create domain email accounts
  • WordPress introduction themes
  • How to create pages and post in wordpress
  • Categories vs tags
  • How to create Menus in WordPress
  • Free theme customization part 1
  • Free theme customization part 2
  • Free theme customization part 3
  • Overview , Analysis, Installation & use of Plugins
  • Content Development
  • Payment gateway and website security
  • Domain Booking
  • Server & Hosting
  • One Live Project

Search Engine Optimization 

  • What is SEO?
  • What are search engines and their functions ?
  • Understanding traffic , keywords etc
  • On page optimization
    • Site Analysis
    • Keyword Research With Google Keyword Planner
    • Keyword Planning
    • Domain
    • URL Structure
    • Title Tag
    • Meta Tag
    • Google Analytics (Code Generation)
    • Canonical Tag
    • H1 Tag
    • Image Optimization (Alt Tag)
    • Anchor Tag
    • Content Optimization
    • Sitemap Creation & Submission (html and xml)
    • Robots.txt
    • Custom 404
    • 01 Redirect
    • .htaccess
  • Off page optimization
    • What is Off page SEO?
    • Why Off page is Important
    • What are Backlinks?
    • Backlinks Creation Methods
    • Difference Between Do Follow and No Follow Backlinks
    • What is Google Page Rank
    • How to Increase Google Page Rank
    • Web Directory Submissions
    • Social Bookmarking
    • Article Writing & Submission
    • Press Release Writing & Submission
    • Comment Blogging
    • Classifieds Posting
    • Forum Posting
    • Link Exchange (One way, two way and three way)
    • Search Engine Submissions
    • RSS Feeds
  • Google Web Master Tool (Search Console )
  • Bing Web Master Tool
  • SEO Interview Questions
  • Others SEO Tools

PPC Advertising (Google Ads & Express) 

  • Understanding in organic search results
  • ntroduction to Google ads & PPC advertising
  • Overview of Microsoft Adcenter (Bing & Yahoo)
  • Setting up Google ads account
  • Understanding adwords account structure
  • Campaigns, Adgroups, Ads, Keywords, etc.
  • Types of Advertising campaigns-Search, Display,
  • Difference between search & display campaign
  • How does adwords rank ads
  • Understanding adwords algorithm (adrank) in detail with examples
  • What is quality score
  • Why quality score is important What is CTR?
  • Why CTR is important Understanding bids
  • Advanced level bid strategies
  • Enhanced CPC
  • What are flexible bidding strategies
  • Understanding ad-extensions
  • Types of ad-extensions
  • Adding ad-extensions in our Campaign
  • Creating adgroups
  • Finding relevant adgroups options using tool
  • creating adgroups using tool
  • Understanding keywords
  • Finding relevant keywords
  • Adding keywords in ad-group using keyword planner tool
  • Understanding types of keywords Board, Phrase, Exact, Synonym & Negative
  • Examples of types of keywords
  • Google Web Master Tool (Search Console )
  • Creating ads
  • understanding ad metrics Display & destination URL
  • How to write a compelling ad copy
  • Best & worst examples of ads Creating ads
  • Tracking Performance/Conversion
  • What is conversion tracking Why is it important
  • How to set up conversion tracking
  • Adding tracking code in your website
  • Checking conversion stats
  • Optimizing Search Campaigns
  • Remarketing

Social Media Marketing 

  • What is social media
  • understanding the existing social media paradigms & psychology
  • How social media marketing is different than others

Facebook & Instagram Marketing

  • Understanding Facebook marketing practical session
  • Creating Facebook Page
  • Increasing fans on fan page
  • How to do marketing on fan page (with examples)
  • Fan engagement
  • Important apps to do fan page merketing
  • Facebook Advertising
  • Types of Facebook advertising
  • Best practices for Facebook advertising
  • Creating Facebook advertising campaign
  • argeting in ad campaign
  • Payment module-CPC vs CPM-CPA
  • Setting up conversion tracking
  • facebook instant articles
  • facebook creator studio
  • Ad breaks

Linkedin Marketing

  • What is Linkedin
  • Understanding Linkedin
  • company profile vs Individual Profiles (Difference between Individual and Company Profiles)
  • Understanding Linkedin Groups (Manage Linkedin groups)
  • How to do marketing on Linkedin groups
  • Linkedin Advertising & it best Practices
  • Increase ROI from Linkedin ads
  • Linkedin Publishing

Twitter Advertising

  • understanding twitter
  • Tools to listen & measure influence on Twiiter: Tweetdeck, Klout, PeerIndex
  • ow to do marketing on Twitter
  • Black hat techniques of Twitter Marketing
  • Advertising on Twitter
  • Creating Campaigns
  • Types of Ads
  • Tools of twitter Marketing

Quora Marketing


video Marketing 

  • Understanding Campaigns
  • creating 1st campaign
  • Importance of marketing
  • Benefits of marketing
  • using you tube for Business
  • Developing you tube for Marketing strategy
  • Get traffic through you tube channel/ to your website
  • Create adgroup
  • Targeting options
  • YouTube Monetization
  • How to Increase Youtube (Views, Subscriber Etc.)

Google Analytics 

  • Introduction to Google analytics
  • How Google analytics works
  • Understanding Google analytics account structure
  • Understanding Gooogle analytics insights
  • Understanding cookie tracking
  • Types of cookie tracking used by Google analytics
  • How to set up analytics account
  • Hot to add analytics code in website
  • Understanding goals and conversion how to setup goals?
  • Understanding different types of goals
  • Understanding bounce & bounce rate
  • Difference between exit rate & bounce rate how to reduce bounce rate
  • How to setup goals
  • Importance of funnels
  • How to integrate adwords and analytics account
  • Benefits of integrating adwords & analytics
  • Measuring performance of marketing campaigns via Google analytics
  • Understanding filters & segments
  • How to set up filters & segments
  • How to view customized reports
  • Monitoring traffic sources
  • Monitoring traffic behavior
  • Taking corrective actions if required
  • GOOGLE ANALYTICS CERTIFICATION

Mobile Web Marketing 

  • Understanding Mobile Devices
  • Mobile Marketing and Social Media
  • Mobile Marketing Measurement and Analytics
  • Fundamentals of Mobile marketing
    • Email Marketing
      • Database Collection of Email Id’s
      • Service provider (Mailchimp, Sendgrid)
      • mail Templates
  • App Store optimization (ASO)
  • Addmob
  • SMS marketing
  • Whatsapp Marketing

Online Reputation Management (ORM) 

  • What is online reputation management
  • Why online reputation management
  • Understanding ORM scenario
  • How to deal with criticism online
  • ways to create positive brand image online
  • Understanding tools for monitoring online reputation
  • Step by step guide to overcome negative online reputation
  • Best examples of online reputation management

Adsense & Blogging 

  • What is Adsense
  • How to get approved for Adsense
  • Cool trick to get Adsense approval by Google
  • Using your adsense account interface Placing ads on your blog
  • Creating blogs with our Free theme
  • What is Blogging
  • How to Blog
  • What is WordPress and How to Create with WordPress
  • WordPress Themes and Plugins

Affiliates  

  • What is Affiliates
  • How to join and Earn with Affiliates
  • op Indian and Worldwide Bloggers
  • How ot Earn Money with Blogging

Ecommerce Marketing 

  • What is Ecommerce
  • Top Ecommerce Website around the world
  • Ecommerce scenario in India
  • How to do SEO of an Ecommerce website
  • Why you need a solid Ecommerce marketing strategy
  • Formulating right Ecommerce marketing strategy
  • Ecommerce business
  • Case studies on Ecommerce website
  • Opencart

How To Grab Freelancing Projects? 


Certifications 

  • Google ads Fundamental
  • Google ads Search
  • Google ads Display
  • Google ads Video
  • Google ads Shopping
  • Google ads Mobile
  • Google Analytics
  • Assessment Certification
  • Hotspot

Photoshop 

  • Introduction to Adobe Photoshop
  • Color mode & resolution
  • Types of Graphics
  • Export image
  • Animated Image
  • Tools Ruler and scaling
  • Create Logos Photos masking

CSS 

  • Introduction to CSS3.0
  • What’s new in CSS 3.0
  • Border
  • border-image
  • border-radius CSS Shadows
  • Text-shadow
  • Box-shadow Background
  • background-clip
  • background-size
  • background-origin
  • background-image

Java Script 

  • Syntax
  • Enabling
  • Placement
  • Variables
  • Operators

Dreamweaver cc 

  • Interface
  • hoosing a workspace
  • document window & toolbars
  • he document window
  • the launcher
  • the insert panel & tool sets
  • the document toolbar
  • the property inspector
  • dockable floating panels
  • using contextual menus Site Control
  • defining a site file and folder management
  • creating site maps using the file browser

Internship