Overview of Advance Digital Marketing
- What is marketing and digital marketing?
- Understanding Marketing and Digital Marketing Process?
Website Creation
- Introduction to Web Technologies
- Careers in Web Technologies and Job Roles
- Roles How the Website Works?
- Client and Server Scripting Languages
- Difference between a Web Designer and Web Developer
- Types of Websites (Static and Dynamic Websites)
- Responsive design and layout
HTML
- Introduction to HTML
- What’s new in HTML
WordPress
- About CMS and creating website in WordPress
- WordPress Installation
- Create domain email accounts
- WordPress introduction themes
- How to create pages and post in wordpress
- Categories vs tags
- How to create Menus in WordPress
- Free theme customization part 1
- Free theme customization part 2
- Free theme customization part 3
- Overview , Analysis, Installation & use of Plugins
- Content Development
- Payment gateway and website security
- Domain Booking
- Server & Hosting
- One Live Project
Search Engine Optimization
- What is SEO?
- What are search engines and their functions ?
- Understanding traffic , keywords etc
- On page optimization
- Site Analysis
- Keyword Research With Google Keyword Planner
- Keyword Planning
- Domain
- URL Structure
- Title Tag
- Meta Tag
- Google Analytics (Code Generation)
- Canonical Tag
- H1 Tag
- Image Optimization (Alt Tag)
- Anchor Tag
- Content Optimization
- Sitemap Creation & Submission (html and xml)
- Robots.txt
- Custom 404
- 01 Redirect
- .htaccess
- Off page optimization
- What is Off page SEO?
- Why Off page is Important
- What are Backlinks?
- Backlinks Creation Methods
- Difference Between Do Follow and No Follow Backlinks
- What is Google Page Rank
- How to Increase Google Page Rank
- Web Directory Submissions
- Social Bookmarking
- Article Writing & Submission
- Press Release Writing & Submission
- Comment Blogging
- Classifieds Posting
- Forum Posting
- Link Exchange (One way, two way and three way)
- Search Engine Submissions
- RSS Feeds
- Google Web Master Tool (Search Console )
- Bing Web Master Tool
- SEO Interview Questions
- Others SEO Tools
PPC Advertising (Google Ads & Express)
- Understanding in organic search results
- ntroduction to Google ads & PPC advertising
- Overview of Microsoft Adcenter (Bing & Yahoo)
- Setting up Google ads account
- Understanding adwords account structure
- Campaigns, Adgroups, Ads, Keywords, etc.
- Types of Advertising campaigns-Search, Display,
- Difference between search & display campaign
- How does adwords rank ads
- Understanding adwords algorithm (adrank) in detail with examples
- What is quality score
- Why quality score is important What is CTR?
- Why CTR is important Understanding bids
- Advanced level bid strategies
- Enhanced CPC
- What are flexible bidding strategies
- Understanding ad-extensions
- Types of ad-extensions
- Adding ad-extensions in our Campaign
- Creating adgroups
- Finding relevant adgroups options using tool
- creating adgroups using tool
- Understanding keywords
- Finding relevant keywords
- Adding keywords in ad-group using keyword planner tool
- Understanding types of keywords Board, Phrase, Exact, Synonym & Negative
- Examples of types of keywords
- Google Web Master Tool (Search Console )
- Creating ads
- understanding ad metrics Display & destination URL
- How to write a compelling ad copy
- Best & worst examples of ads Creating ads
- Tracking Performance/Conversion
- What is conversion tracking Why is it important
- How to set up conversion tracking
- Adding tracking code in your website
- Checking conversion stats
- Optimizing Search Campaigns
- Remarketing
Social Media Marketing
- What is social media
- understanding the existing social media paradigms & psychology
- How social media marketing is different than others
Facebook & Instagram Marketing
- Understanding Facebook marketing practical session
- Creating Facebook Page
- Increasing fans on fan page
- How to do marketing on fan page (with examples)
- Fan engagement
- Important apps to do fan page merketing
- Facebook Advertising
- Types of Facebook advertising
- Best practices for Facebook advertising
- Creating Facebook advertising campaign
- argeting in ad campaign
- Payment module-CPC vs CPM-CPA
- Setting up conversion tracking
- facebook instant articles
- facebook creator studio
- Ad breaks
Linkedin Marketing
- What is Linkedin
- Understanding Linkedin
- company profile vs Individual Profiles (Difference between Individual and Company Profiles)
- Understanding Linkedin Groups (Manage Linkedin groups)
- How to do marketing on Linkedin groups
- Linkedin Advertising & it best Practices
- Increase ROI from Linkedin ads
- Linkedin Publishing
Twitter Advertising
- understanding twitter
- Tools to listen & measure influence on Twiiter: Tweetdeck, Klout, PeerIndex
- ow to do marketing on Twitter
- Black hat techniques of Twitter Marketing
- Advertising on Twitter
- Creating Campaigns
- Types of Ads
- Tools of twitter Marketing
Quora Marketing
video Marketing
- Understanding Campaigns
- creating 1st campaign
- Importance of marketing
- Benefits of marketing
- using you tube for Business
- Developing you tube for Marketing strategy
- Get traffic through you tube channel/ to your website
- Create adgroup
- Targeting options
- YouTube Monetization
- How to Increase Youtube (Views, Subscriber Etc.)
Google Analytics
- Introduction to Google analytics
- How Google analytics works
- Understanding Google analytics account structure
- Understanding Gooogle analytics insights
- Understanding cookie tracking
- Types of cookie tracking used by Google analytics
- How to set up analytics account
- Hot to add analytics code in website
- Understanding goals and conversion how to setup goals?
- Understanding different types of goals
- Understanding bounce & bounce rate
- Difference between exit rate & bounce rate how to reduce bounce rate
- How to setup goals
- Importance of funnels
- How to integrate adwords and analytics account
- Benefits of integrating adwords & analytics
- Measuring performance of marketing campaigns via Google analytics
- Understanding filters & segments
- How to set up filters & segments
- How to view customized reports
- Monitoring traffic sources
- Monitoring traffic behavior
- Taking corrective actions if required
- GOOGLE ANALYTICS CERTIFICATION
Mobile Web Marketing
- Understanding Mobile Devices
- Mobile Marketing and Social Media
- Mobile Marketing Measurement and Analytics
- Fundamentals of Mobile marketing
- Email Marketing
- Database Collection of Email Id’s
- Service provider (Mailchimp, Sendgrid)
- mail Templates
- Email Marketing
- App Store optimization (ASO)
- Addmob
- SMS marketing
- Whatsapp Marketing
Online Reputation Management (ORM)
- What is online reputation management
- Why online reputation management
- Understanding ORM scenario
- How to deal with criticism online
- ways to create positive brand image online
- Understanding tools for monitoring online reputation
- Step by step guide to overcome negative online reputation
- Best examples of online reputation management
Adsense & Blogging
- What is Adsense
- How to get approved for Adsense
- Cool trick to get Adsense approval by Google
- Using your adsense account interface Placing ads on your blog
- Creating blogs with our Free theme
- What is Blogging
- How to Blog
- What is WordPress and How to Create with WordPress
- WordPress Themes and Plugins
Affiliates
- What is Affiliates
- How to join and Earn with Affiliates
- op Indian and Worldwide Bloggers
- How ot Earn Money with Blogging
Ecommerce Marketing
- What is Ecommerce
- Top Ecommerce Website around the world
- Ecommerce scenario in India
- How to do SEO of an Ecommerce website
- Why you need a solid Ecommerce marketing strategy
- Formulating right Ecommerce marketing strategy
- Ecommerce business
- Case studies on Ecommerce website
- Opencart
How To Grab Freelancing Projects?
Certifications
- Google ads Fundamental
- Google ads Search
- Google ads Display
- Google ads Video
- Google ads Shopping
- Google ads Mobile
- Google Analytics
- Assessment Certification
- Hotspot
Photoshop
- Introduction to Adobe Photoshop
- Color mode & resolution
- Types of Graphics
- Export image
- Animated Image
- Tools Ruler and scaling
- Create Logos Photos masking
CSS
- Introduction to CSS3.0
- What’s new in CSS 3.0
- Border
- border-image
- border-radius CSS Shadows
- Text-shadow
- Box-shadow Background
- background-clip
- background-size
- background-origin
- background-image
Java Script
- Syntax
- Enabling
- Placement
- Variables
- Operators