Master Google Ads, Meta Ads & AI-Powered Advertising
Learn how to plan, launch, manage, and optimize high-performance digital advertising campaigns with DMP School Noida. Our practical Performance Marketing Course is designed to help students, job seekers, freelancers, entrepreneurs, and working professionals develop industry-relevant advertising skills.
Gain hands-on experience in Google Ads, Facebook & Instagram Ads, lead generation, e-commerce advertising, conversion tracking, campaign analytics, and AI-powered ad creatives.
Course Highlights
- Practical, industry-oriented training
- Google Ads and Meta Ads mastery
- AI-powered advertising strategies
- Live projects and campaign simulations
- Conversion tracking and analytics
- Lead generation and e-commerce marketing
- Campaign optimization and reporting
- Portfolio development and interview preparation
Suggested Duration: 6 Weeks
Training Format: Online & Offline
Learning Method: Theory + Practical Projects
Complete Performance Marketing Course Syllabus
Module 1: Introduction to Performance Marketing
- Fundamentals of Performance Marketing
- Organic Marketing vs. Paid Advertising
- Digital Marketing Funnel and Customer Journey
- Target Audience and Buyer Persona Research
- Understanding CPM, CPC, CTR, CPL, CPA, and ROAS
- Campaign Objectives and Advertising Strategies
Module 2: Google Ads – Search Advertising
- Google Ads Account Setup
- Campaign and Ad Group Structure
- Keyword Research and Search Intent
- Keyword Match Types and Negative Keywords
- Responsive Search Ads
- Headlines, Descriptions, and Ad Assets
- Budget Management and Bidding Strategies
- Search Campaign Optimization
Module 3: Advanced Google Ads
- Google Display Advertising
- YouTube Video Advertising
- Performance Max Campaigns
- Remarketing Campaigns
- Audience Signals and Targeting
- Shopping Ads Fundamentals
- Conversion-Based Bidding
- Campaign Performance Analysis
Module 4: Facebook & Instagram Ads
- Meta Business Portfolio Setup
- Facebook Ads Manager
- Campaign Objectives and Ad Sets
- Audience Research and Targeting
- Custom Audiences and Lookalike Audiences
- Lead Generation Campaigns
- Website Traffic and Sales Campaigns
- Instagram Reels and Story Advertising
- Retargeting and A/B Testing
- Budget and Placement Optimization
Module 5: Lead Generation Mastery
- Lead Generation Strategy and Funnel Creation
- Facebook and Instagram Instant Forms
- Website Landing Page Lead Generation
- WhatsApp Advertising Campaigns
- Lead Qualification and Lead Quality Analysis
- CRM Integration and Lead Management
- Follow-Up Strategies and Lead Nurturing
- Cost Per Lead Optimization
Module 6: E-commerce Performance Marketing
- E-commerce Advertising Fundamentals
- Product Research and Campaign Planning
- Google Merchant Center Basics
- Product Feed Management
- Shopping and Sales Campaigns
- Meta Catalog Advertising
- Dynamic Retargeting
- Cart Abandonment Strategies
- ROAS and Sales Performance Analysis
Module 7: Conversion Tracking & Analytics
- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)
- Google Ads Conversion Tracking
- Meta Pixel Setup
- Conversions API Fundamentals
- UTM Parameters and Campaign Tracking
- Event Tracking and Attribution
- Conversion Reports and Data Analysis
Module 8: AI-Powered Advertising & Creative Development
- Using ChatGPT for Ad Copywriting
- AI-Powered Audience Research
- Generating Headlines, Hooks, and Calls to Action
- Canva for Advertising Creatives
- AI Video Ad Concepts
- Social Media Ad Creative Strategies
- Creative Testing and A/B Testing
- AI-Assisted Campaign Optimization
Module 9: Landing Pages & Conversion Rate Optimization
- High-Converting Landing Page Structure
- Landing Page Design Fundamentals
- WordPress Landing Page Basics
- Lead Forms and Thank-You Pages
- Mobile-Friendly Page Optimization
- Landing Page Speed and User Experience
- Conversion Rate Optimization (CRO)
- Landing Page A/B Testing
Module 10: Campaign Optimization & Reporting
- Campaign Performance Analysis
- CPC, CTR, CPL, CPA, and ROAS Reporting
- Budget Allocation and Scaling Strategies
- Identifying Underperforming Campaigns
- Ad Copy and Audience Optimization
- Daily, Weekly, and Monthly Reports
- Client Reporting Dashboards
- Campaign Troubleshooting
Module 11: Advanced & Industry-Specific Advertising
- LinkedIn Ads Fundamentals
- B2B Lead Generation
- Education Institute Advertising
- Real Estate Advertising
- Local Business Advertising
- Service-Based Business Campaigns
- Audience Retargeting Strategies
- Marketing Automation Fundamentals
- Advertising Policies and Compliance
Module 12: Live Projects & Portfolio Development
- Digital Marketing Course Lead Generation Project
- Google Search Ads Campaign Planning
- Meta Ads Campaign Planning
- Landing Page and Conversion Tracking Project
- E-commerce Advertising Project
- Campaign Analytics and Reporting
- Advertising Budget and Media Plan Preparation
- Client Presentation and Pitching
- Portfolio Development
- Interview Preparation and Freelancing Fundamentals
Practical Projects
Students will work on practical assignments designed to build their advertising skills.
Project 1: Education Lead Generation
Create a sample advertising strategy for a digital marketing institute, including audience research, ad creatives, lead forms, and follow-up planning.
Project 2: Google Search Advertising
Build a sample search campaign with keyword research, ad copy, budget planning, and conversion tracking.
Project 3: E-commerce Sales Campaign
Develop a product advertising strategy with retargeting and ROAS analysis.
Project 4: Analytics & Reporting Dashboard
Prepare a performance report covering clicks, impressions, leads, conversions, and campaign costs.
Project 5: Client Media Plan
Create an advertising proposal with campaign objectives, audience strategy, budget allocation, and performance measurement.
Who Can Join This Course?
This course is suitable for:
- Students and freshers
- Job seekers
- Digital marketing professionals
- Business owners and entrepreneurs
- Freelancers and agency aspirants
- Social media marketers
- Working professionals looking to upgrade their skills
No advanced advertising experience is required. Basic computer and internet knowledge is recommended.
Career Opportunities After Performance Marketing Training
After developing the relevant practical skills, learners can explore career opportunities such as:
- Performance Marketing Executive
- Google Ads Specialist
- Meta Ads Specialist
- Paid Media Executive
- PPC Executive
- Digital Marketing Executive
- Lead Generation Specialist
- E-commerce Marketing Executive
- Freelance Performance Marketer
Career outcomes depend on individual skills, practical experience, portfolio quality, and employer requirements.
Why Choose DMP School Noida?
- Practical digital marketing training
- Online and offline learning options
- Industry-relevant advertising modules
- AI-powered marketing tools and techniques
- Live project-based learning
- Campaign reporting and analytics practice
- Portfolio and interview preparation
- Training designed for beginners and aspiring professionals
Frequently Asked Questions
1. What is Performance Marketing?
Performance Marketing is a digital advertising approach focused on measurable actions such as clicks, leads, sales, and conversions.
2. What will I learn in this course?
You will learn Google Ads, Meta Ads, lead generation, e-commerce advertising, AI ad creatives, conversion tracking, analytics, and campaign optimization.
3. Is this course suitable for beginners?
Yes. The course is designed for beginners as well as learners who want to strengthen their digital advertising skills.
4. What is the duration of the course?
The suggested duration of this Performance Marketing module is six weeks. The final schedule may vary according to the training plan.
5. Can I learn Google Ads and Facebook Ads together?
Yes. The syllabus covers Google Ads and Meta Ads, including Facebook and Instagram advertising.
6. Will I work on practical projects?
Yes. The course includes practical assignments, campaign planning exercises, tracking practice, reporting, and portfolio development.
7. Does the course guarantee a job?
No specific job or salary is guaranteed. Career opportunities depend on your skills, performance, portfolio, and market requirements.
Start Your Performance Marketing Journey Today!
Develop practical advertising skills and learn how businesses attract customers, generate leads, and measure campaign performance.
Join DMP School Noida and take the next step toward a career in digital advertising.
Call Now: 8506005559
Website: https://digitalmarketingjob.in/
Training Options: Online & Offline
Enquire Today for Course Details and Upcoming Batches.