Develop optimization strategies that increase the company’s website search engine results rankings
Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI
Manage the expenses of SEO campaigns, staying on budget, estimating monthly costs and reconciling differences
Work with editorial and marketing teams to drive SEO in content creation and content marketing
Research and implement search engine optimization recommendations
Create and execute link building strategy
Determine measurable goals that demonstrate improvement in marketing efforts
Write compelling and high-quality website content, including blog posts and page descriptions to improve website search results
Conduct page optimization for search engine marketing
Monitor daily performance metrics with SEO tools such as Google analytics to understand SEO strategy performance
Collaborate with others within the marketing department to manage SEO strategy
Perform ongoing keyword research, discovery and optimization for new SEO keywords to use throughout the company website and marketing materials
Closely collaborate with web development team to ensure SEO best practices are properly followed throughout website content
Change website architecture, content, linking and other factors to improve SEO positions for target keywords.
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