Develop optimization strategies that increase the company’s website search engine results rankings
Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI
Manage the expenses of SEO campaigns, staying on budget, estimating monthly costs and reconciling differences
Work with editorial and marketing teams to drive SEO in content creation and content marketing
Research and implement search engine optimization recommendations
Create and execute link building strategy
Determine measurable goals that demonstrate improvement in marketing efforts
Write compelling and high-quality website content, including blog posts and page descriptions to improve website search results
Conduct page optimization for search engine marketing
Monitor daily performance metrics with SEO tools such as Google analytics to understand SEO strategy performance
Collaborate with others within the marketing department to manage SEO strategy
Perform ongoing keyword research, discovery and optimization for new SEO keywords to use throughout the company website and marketing materials
Closely collaborate with web development team to ensure SEO best practices are properly followed throughout website content
Change website architecture, content, linking and other factors to improve SEO positions for target keywords.
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