E-Commerce Marketing Course

Unlock Your Career with DMP’s E-Commerce Marketing Course

The e-commerce industry in India is booming, and companies are constantly looking for skilled professionals who can manage online marketplaces like Amazon, Flipkart, and Meesho. To help students and job seekers build a strong career in this fast-growing field, DMP School Noida offers a practical, job-focused E-Commerce Marketing Course designed with real industry requirements in mind.

Our course covers everything you need to become an e-commerce professional—from setting up seller accounts to mastering product listing, SEO, advertising, and marketplace growth strategies. Students learn how to create high-quality product listings using keyword research, optimize catalogs for better rankings, and handle inventory, pricing, and customer service efficiently. One of the biggest highlights of the course is hands-on training on live Amazon and Flipkart seller dashboards, giving learners real experience rather than just theory.

The course also includes Amazon PPC and Flipkart ads training, where students understand how to run profitable campaigns, manage budgets, and analyze performance reports. This practical exposure helps you confidently manage marketplace operations for brands, startups, and online stores.

DMP School Noida ensures complete support through assignments, case studies, certification, and job assistance, making it ideal for students, working professionals, and business owners who want to grow in the digital marketplace industry.

If you’re looking to start a rewarding career in e-commerce, DMP’s E-Commerce Marketing Course is the right path to begin your journey.

📘 E-Commerce Marketing Course Content

Duration: 1–2 Months (Flexible)
Mode: Classroom / Online
Level: Beginner to Advanced

1. Introduction to E-Commerce

  • What is E-commerce?
  • Types of E-commerce (B2B, B2C, D2C, Marketplace)
  • Online buying behaviour
  • Overview of Amazon, Flipkart, Meesho marketplaces

2. Marketplace Account Setup

  • Amazon Seller Central setup
  • Flipkart Seller Hub setup
  • GST, Brand, & Bank verification
  • Understanding marketplace dashboards

3. Product Research & Competition Analysis

  • Identifying winning products
  • Tools for product research
  • Competitor price analysis
  • Demand & trend analysis

4. Cataloging & Listing Optimization

  • Product titles writing
  • Bullet points & descriptions
  • Keyword research (SEO for marketplaces)
  • Category selection
  • Listing Quality Score (LQS)
  • Image requirements & guidelines

5. Product Photography & Infographics

  • White background photos
  • Lifestyle images
  • Infographics designing
  • Free & paid tools introduction

6. Order & Inventory Management

  • Order processing workflow
  • Stock management
  • Pricing strategies
  • Avoiding seller penalties

7. Amazon Advertising (PPC)

  • Types of Amazon Ads
    • Sponsored Product Ads
    • Sponsored Brand Ads
    • Sponsored Display Ads
  • Keyword targeting & bidding
  • Campaign creation & optimization
  • ACoS & ROAS understanding

8. Flipkart Advertising

  • Types of Flipkart ads
  • Keyword optimization
  • Daily performance tracking

9. Promotions, Deals & Offers

  • Lightning deals
  • Coupons
  • Discounts planning
  • Seasonal sale strategy

10. Returns, Claims & Customer Service

  • Handling returns & refunds
  • Managing customer messages
  • Improving seller rating
  • Preventing negative feedback

11. E-Commerce Growth Strategy

  • Ranking strategy
  • Review generation
  • Brand building
  • Storefront creation (Amazon Store)
  • Scaling to multiple marketplaces

12. Practical Live Training

  • Live seller account dashboard
  • Listing creation practice
  • Ad campaigns practice
  • Performance analysis reports

13. Certification & Job Preparation

  • Final assessment
  • Certification
  • Resume building for e-commerce jobs
  • Interview questions & preparation
  • Placement support